The Practice

"Not a pivot.
An expansion."

I've been a designer for over twenty years — brand identity, web design, UI, creative direction. When AI image generation arrived in 2022, something shifted. What I do now isn't really five separate things. It's one practice with five different expressions, all of them grounded in the same foundation: strategic thinking, two decades of craft, and a genuine love of what these tools make possible.

What I Do

Five Expressions of One Practice

Training & Consulting

From Overwhelmed
to Capable

I help creative firms, in-house teams, and agencies understand, adopt, and integrate AI tools into their professional workflows. Group workshops. One-on-one coaching. Ongoing retainers. Async training materials. Whatever the team needs.

The most common thing I hear is: "I don't know where to start — there are too many tools." That's exactly where I come in. I know the landscape because I live in it.

Midjourney Flux Runway Kling Claude Code Cursor Gemini Figma Make

AI Creative Direction

The Eye Behind
the Tool

I'm an art director who works in AI tools. Not just a user of them — a director of them. I build brand identities, visual systems, campaign concepts, and modular production workflows. My process runs from research and moodboarding through generation, direction, and delivery.

The tools are new. The craft — and the eye behind it — is not.

Midjourney Flux Seedream Nano Banana Adobe Firefly

Content Strategy & Writing

Opinionated.
Practical. Weekly.

I write Fadimantium — a weekly newsletter and publication about AI creative tools, published on Substack, Medium, and LinkedIn. My voice is opinionated and practical: I tell you what's worth your time, what isn't, and why it matters. No hype, no filler.

I can create an automation system that allows you to create content in the voice of your brand.

Substack Medium LinkedIn

UX Research & Digital Prototyping

Something Real
to Show

If you need a proof of concept or an early MVP, I know how to build it. I start with stakeholder interviews and problem framing, move into Figma for structure, and use Claude Code and Cursor to build working prototypes that can be handed off to a development team — with both design files and working code.

Vibe coding is for prototyping, not shipping. But if you need something real to show, I can build it.

Figma FigJam Claude Code Cursor Google AI Studio

AI Cinematography

You Bring the Vision.
I Build It.

I'm not the director. I'm the hands. If you have a vision — a short film, a brand spot, an animation — I know how to execute it with AI video tools. I handle the full build: generation, editing, social-optimized cuts, and AI-assisted audio.

You bring the story. I bring the craft.

Runway Kling Hailuo Pika Luma Wan

The Differentiator

One practice.
Five expressions.
No filler.

There are plenty of AI tutorials out there. There are far fewer people who bring twenty-plus years of real creative experience — who can direct a brand campaign and build a prototype and teach a workshop and write a newsletter about all of it. That's what Fadimantium is.

Availability

Let's Work
Together

efadiman@gmail.com 206.356.2608
fadimantium.com

Based in Seattle, WA. Working remotely with clients across the US. Project-based flat fees and day-rate engagements welcome.

Project-Based Day-Rate Retainer